About System-3™
Leadership decisions deserve evidence.
System-3™ exists because the most expensive decisions in business — who leads — are still mostly made on instinct. We built the simulation that complements instinct with observed behavior.
Why System-3™
Our story began with a leadership decision-making problem, and became a leadership decision-making science.The problem
Decades of decisions made on instinct
After decades placing the most senior executives in the largest enterprises, our founder became frustrated with leadership talent decisions made on gut feeling, interviews, and performance — when hires and promotions fail 50% of the time.
The science
A Nobel laureate names the root cause
Human judgment is fast, yet analytical approaches lack objectivity
The solution
Developing the third system
Teamed with behavioral scientists, the System-3™ leadership simulation was developed, measuring real-time leader decision making and trade-offs in high-pressure situations, elevating outcomes with unbiased insights.
How we work
Three principles behind every report.
Measure what leaders do
Not what they say, claim, or self-report. Every data point is a real decision, captured directly inside the simulation.
Compare against the proven
Results mean something only against a standard: successful CEOs and senior executives across diverse industries.
Re-measure the growth
Personality is fixed; behavior isn't. Leaders can develop, re-test in 60 minutes, and prove the change.
Elan Pratzer, Founder and CEO
Four decades of watching leadership decisions get made, and miss half the time.
After decades assessing executive talent at the highest levels, Elan became frustrated with an evaluation process built on informal interviews, references, and 360s—tools that mistake past success for future readiness. Despite the critical stakes, executive hires and promotions fail 50% of the time.1 System-3TM was born to replace that subjective process with objective measurement: capturing the core leadership competencies that predict success, regardless of industry or circumstance. The result: organizations identify talent more accurately, develop it measurably, and build teams that actually work.
"You have to see who can and wants to lead, not who already is."
The Team:
Malka Lewittes
Healthcare entrepreneur and lawyer; former legal counsel and policy advisor for Province of Ontario.
Gilson Torii
Startup operator and investor with founder-to-exit experience, scaling teams globally and driving successful M&A.
Matt Goff
Drives commercial operations and growth, with three decades of expertise in psychometrics, leadership, and HR tech.
Mike Berg
Former CTO of AltaML, a venture-funded AI startup.
Aviva Pratzer, MBA
AI growth leader skilled in scaling, enterprise adoption, and driving success through strategy and partnerships.
Charlotte Berry
Talent acquisition and strategic human capital expert with deep experience in Executive and Board-level search and selection, succession planning and other complex leadership challenges.
Claudie Coulombe, MA
I-O psychology expert dedicated to transforming data analytics into actionable client insights.
Heather Graham
Operations expert with executive search background, excelling in streamlining processes and driving organizational efficiency.
Leanne O'Brien
Marketing leader and producer in emerging technologies, with a background in renewables and SaaS for HR and IoT.
Take the next step
Book a quick briefing, or see the simulation yourself — and the evidence. Most leaders come away believers.
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You'll meet with our CRO, Matt, who brings three decades of expertise in psychometrics, leadership, and HR tech. |